Social Media Advertising
Paid Social Campaigns Built Around Your Business Goals
What your paid social engagement can include
Paid social work should be tied to a clear objective and a defined plan. We help organize campaign setup, creative, targeting, tracking, and review around your business and the platforms included in the engagement.
The final scope depends on your platforms, existing ad accounts, creative assets, tracking setup, and campaign goals. We’ll agree what is included before work begins.
Campaign planning and setup
- Review of agreed campaign goals, audience, offer, and current setup
- Campaign and ad-set structure for the platforms included in the scope
- Audience and placement planning based on available account data
Creative and campaign management
- Ad copy and creative direction for agreed campaigns
- Coordination of image or video assets where included
- Testing of agreed creative, audience, or placement variations
- Campaign adjustments based on the available data and agreed review cadence
Tracking and reporting
- Pixel or conversion-event checks where access and platform setup allow
- UTM tagging or other agreed campaign tracking
- Performance reporting against the KPIs agreed before launch
Platforms and placements
- Meta: Facebook and Instagram campaigns.
- TikTok: Paid TikTok campaigns; TikTok Shop activity can be scoped separately where relevant.
- Pinterest: Pinterest campaigns.
- Platform availability and campaign format depend on your target market, account eligibility, and the agreed project scope.
Ad spend is separate from agency fees. Platform access, tracking, landing-page changes, creative production, and third-party tools are included only when stated in the project scope.
Campaign principles
- Campaigns aligned to the agreed objective
- Channel-specific planning
- Creative aligned to the offer and audience
- Testing and adjustments based on available data
- A view of the journey from ad to landing page
How it Works
A clear process from review to reporting
We discuss your goals, offer, audience, existing campaigns, tracking, budget, and available creative.
We confirm platforms, scope, responsibilities, KPIs, access, and what is needed before launch.
We implement the approved campaigns and test the variations included in the scope.
We report what the available data shows and identify adjustments or follow-up work to consider.
Ready to review your paid social campaigns?
Tell us your platforms, campaign objective, current setup, and what you want to improve. We’ll discuss fit, scope, and the next step.
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Common Questions
Some Popular Questions About Our Paid Social Campaigns
We confirm platform fit during discovery. We’ll identify the platforms and ad products included in the proposal before work begins.
Ad spend is separate unless the proposal explicitly states otherwise. The proposal will clarify agency fees, platform spend, and any third-party costs.
Creative direction, copy, images, or video may be included depending on the agreed scope. The proposal will specify which creative deliverables are included and what assets you need to provide.