Email Marketing & Automation
Email Marketing & Automation for Better Customer Journeys
What your email engagement can include
We plan and support email campaigns and automations around your customer journey, platform, and business priorities. The scope may include setup, content, segmentation, testing, or reporting, depending on your current system and goals.
The final scope depends on your platform, list, customer data, existing automations, and available access. We’ll agree the deliverables and responsibilities before work begins.
Platforms and account foundations
- Support for Klaviyo, Omnisend, Mailchimp, etc. where appropriate to your setup
- Review of your email account, list structure, and existing automations
- Setup or improvement of agreed account foundations
Automations and customer journeys
- Welcome, abandoned cart or checkout, post-purchase, and win-back flows, where suitable
- Trigger-based sequences planned around available customer data
- Segmentation based on agreed audience and data criteria
Campaigns and creative
- Product-launch, promotional, and customer-update campaigns
- Email copy and branded design within the agreed scope
- Mobile rendering and pre-send checks
Testing and reporting
- Testing of agreed subject lines, content, or send approaches
- Reporting on agreed email metrics, such as delivery, clicks, and tracked conversions
- Recommendations based on available data and the agreed reporting cadence
Email platform subscriptions and sending costs are separate unless stated otherwise. The client remains responsible for its customer data, consent, legal review, and approval of offers and claims.
A more considered email programme
- Copy aligned to the campaign goal
- Automations for agreed customer journeys
- Lifecycle and retention planning
- Audience segments based on available data
- Responsive email design
How it Works
A clear process from review to reporting
We discuss your email platform, audience, current flows, data, and goals.
We confirm priorities, deliverables, access, approvals, and how progress will be measured.
We create or improve the agreed campaigns and automations, then check them before launch.
We report what the available data shows and recommend next steps within the agreed scope.
Make email more useful to your customer journey.
Tell us your platform, what you currently send, and what you’d like to improve. We’ll discuss fit, scope, and the next step.
Testimonial
Client Feedback & Reviews
Common Questions
Some Popular Questions About Our Email Marketing & Automation
We currently list Klaviyo, Omnisend, and Mailchimp. We’ll confirm which platform and work are a fit for your setup before the project begins.
Possible examples include welcome, abandoned cart or checkout, post-purchase, and win-back flows. The final selection depends on your customer journey, platform, data, and goals.